WILLRICH TINTURARIA
A Willrich Tinturaria é uma das maiores e mais antigas tinturarias em atividade no
Brasil. Uma empresa familiar e com valores fortes no seu DNA. Trabalho duro, honestidade e comprometimento são palavras ditas repetidamente dentro da empresa e foram também o ponto de partida para o redesign da marca.
Preservar elementos relevantes como: forma, tonalidades e tipografia, para não perder a essência da antiga representação gráfica foram os principais cuidados durante o processo. O desafio foi distinguir a Willrich Tinturaria de outras duas empresas "irmãs" que se apropriavam
da mesma marca para representá-las.
Trabalho desenvolvido em conjunto com o estúdio de design Feitoria.
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